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“They worked with me from the beginning of the campaign, at a time when quite frankly when I think many were telling them they shouldn’t. They were a critical part of our success. They are not typical cookie-cutter consultants with a one-size-fits-all plan for every candidate. They knew my values and what I wanted to say, and then helped me communicate it effectively. I think they are one of the best consulting teams in the country.” - Senator Marco Rubio

– Politico 12/21/10

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We have extensive experience producing media and advising clients for President, US Senate, Governor, Congress, all the national Republican committees, leading conservative SuperPacs, and several Fortune 500 companies.

Because we’ve worked at literally every level of a campaign- from yard sign putter upper to speechwriter to fundraiser to campaign manager to strategist- we understand there is no job too small for anyone.  There is no detail too inconsequential. Our philosophy is simple.  Do what it takes to win.

With experience in over thirty states at every level of campaign, we’ve been the campaign pushing for the quick turn TV spot.  And we’ve directed editors cranking through content until the wee hours of the morning.  We know the drill from both sides of the equation.  And through it all we’ve learned that strong, strategic creative is what wins campaigns – delivered fast, tactically, andefficiently- so that every campaign dollar is maximized.

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Winning on Election Day is the only win that really matters but we’ve liked trophies since we were little.

Check back next week to see what we won.

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With winning experience from coast to coast – offices in DC, South Carolina, Alabama and your nearest major airport – you might not find Something Else where you always expect it, but you’ll always get SOMETHING ELSE when you need it most.

You can contact us anytime using the world wide web: or the old fasion way at 855-504-5950.

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We distill a message. Lori’s husband, David, distills whiskey. We think that’s pretty cool. Check it out here!


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Some times your opponent says it best.

Richard Carmona was gaining ground in Arizona portraying himself as a pragmatic leader, we were called in to expose the truth about his partisan loyalties. Hard to dispute…

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Some things are black and white.

Rubio started at 3 percent in the polls. After a long campaign defining the stark differences between our opponent, we beat a popular governor in a three-way general. And we brought home the 2011 pollie for best overall TV campaign.

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Some things are high tech.

To show voters in Oregon what Congressman Greg Walden is up to, we employed a little production magic. Using green screen technology we helped Congressman Walden show Oregon how he’s paving the wifi way of the future.

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Some things animate.

In one of the most saturated television markets in the nation, we found a fun, memorable and hard hitting way to cut through the clutter.

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Todd Harris is one of the nation’s preeminent media and communications strategists. Politico called Harris “One of the brightest young minds in politics today,” while Roll Call dubbed him “A spinner extraordinaire in the world of political communication.”

Most recently Todd served as a senior strategist and media consultant for Joni Ernst’s historic Iowa Senate victory. He has produced winning media for leading Republican candidates and causes in some of the nation’s toughest races, and served as a senior strategist for a who’s who of GOP officials including Senator Marco Rubio, Gov. Jeb Bush, Sen. John McCain, and Gov. Arnold Schwarzenegger.

Harris has also advised some of the nation’s largest corporations, political committees and trade associations including Wal-Mart, Pfizer, Calpine Energy, Magnolia Pictures, the RNC, NRCC, the Coalition for a Democratic Workplace and many others.

A sought-after media source, Harris appears regularly in The New York Times, The Washington Post, The Associated Press and many others, and has appeared frequently in political news programs on MSNBC, FOX News and CNN.

Harris is a California native and resides today in Washington, DC.



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Campaigns & Elections Magazine calls Malorie “one of the top voices on the right side of the consulting world, and one of the few female Republican media consultants.”

With nearly a decade of winning work in campaign media consulting, Malorie has served as lead production and creative consultant for some of the nation’s most hotly contested races, including Senators Marco Rubio and Joni Ernst and Governors Pete Ricketts and Bruce Rauner.

A media consultant on more than 35 statewide and targeted congressional races, Malorie has also specialized in award-winning media for the National Republican Senatorial Committee, National Republican Congressional Committee, the Republican Governors Association, and the U.S. Chamber of Commerce.

Malorie is a national leader in integrated political communications, directing Marco Rubio’s groundbreaking online messaging, media, and political strategies. She has managed media, on-line, and political operations for recounts, primaries and general elections from coast to coast. A Florida native, Malorie started her career in politics working under Governor Jeb Bush.

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Lori Raad has helped lead some of the most successful Republican political operations in recent American history, and produced winning media for leading Republican candidates and causes throughout the country.

With almost twenty years experience in every facet of politics, Lori served as the Deputy Political Director at the Republican National Committee under Ken Mehlman and as a Regional Political Director in the Bush White House.

Lori has produced nationally recognized television, radio, and on-line advertising for Fortune 500 corporations, and leading political clients like NRCC Chairman Greg Walden, Nebraska Governor Pete Ricketts, and the NRSC. With experience overseeing everything from grassroots mobilization to issue campaigns, Lori has consulted on numerous local and statewide races, with key positions in three Presidential campaigns, as well as the 2000 and 2004 Republican National Conventions.

A South Carolina native, Lori has a talent for organizing chaos, hitting deadlines, and making sure precious campaign dollars are spent where, and when, they matter most.  Her no-nonsense approach has built her a loyal following among national GOP leaders and operatives.  When they need to get something done – and done right – they call Lori.

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The Washington Post calls Heath Thompson “a major player in Republican campaign politics” and a “rising star in the media consulting world.”   GQ says, “there are very few who are as good at messaging, strategy, and media.”

Heath has advised leading Republican candidates throughout the country and produced award-winning media for Presidential, Senate, Gubernatorial, and Congressional campaigns.  He most recently served as media consultant for Governor Bruce Rauner, Governor Pete Ricketts, Senator Joni Ernst, and Senator Marco Rubio.

The lead media advisor for Rudy Giuliani for President, Heath has also consulted for Senators Jim DeMint, Norm Coleman, Kay Bailey Hutchison, and other members of Congress, as well as the Republican Governor’s Association, the National Republican Senatorial Committee, and leading conservative SuperPacs and C4 organizations.

Heath got his start in South Carolina politics, where he led George W. Bush’s historic South Carolina primary win in 2000. Four years later, he also directed the Southeastern region for the President’s re-election.


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Chief Creative Officer Michael Tuggle joined Something Else* after 15 seasons at Dallas-based LOOMIS, the country’s leading challenger brand advertising agency. At LOOMIS, Tuggle served as Executive Creative Director while building dozens of brands including Papa John’s Pizza, Stanley Steemer, Texas Dairy Queen and Pier 1 Imports.

Before LOOMIS, Tuggle was at Dallas-based Temerlin McClain where he worked on American Airlines, JC Penney, Long John Silver’s and the United States Air Force. Before that, Tuggle did a stint at Tracy-Locke where he worked on three divisions of Pepsi.

Well versed in the world of political advertising, Tuggle has worked closely with Something Else* partners for a decade as a “word ninja”, writing TV and radio spots in some of America’s highest profile political races.

His education includes a B.A. in Journalism from Washington and Lee University and a Master of Mass Communication degree in research and strategy from the University of Georgia. Tuggle is also a graduate of Portfolio Center in Atlanta and the Stagen Leadership Academy in Dallas.


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Mandy has spent more than a decade in brass knuckle politics, working with leading conservative organizations, national and state Republican committees, candidates at all levels, media firms, and other public and private organizations, to guide messaging and strategy.

A field production guru, Mandy joins Something Else* after working with them as a free agent the past two cycles, to produce ads for the NRSC, RGA, Bruce Rauner, Pete Ricketts, and Joni Ernst.

Mandy managed Mitt Romney’s 2008 presidential campaign in Florida, served as campaign manager for Louisiana US Senate candidate John Kennedy, and was Florida political director of the Bush-Cheney 2004 re-election campaign.

Mandy also served as Executive Director of the Foundation for Florida’s future, a non-profit policy organization founded and chaired by former Florida Governor Jeb Bush.